Friday, February 26, 2016



Masthead - The title / name of the magazine that is displayed in bold letters in the cover of the issue.

Dateline - The Month and year printed, often where price is found.

Main image - The picture used for the front cover. Used to attract readers.

Model credit - Unusual to have on the front. Comments about the model are displayed.

Cover lines - The words and teasers used on the front cover. There may or may not be any issues with this regarding the use of certain colors on the text and the colors of the main image.

Main cover line - Very large text, and typically incorporates the use of three layers with different colors

Left third - The masthead starts here, and it must stand out amongst other competitors.

Bar code - The code used by retailers. Includes publication date and price. Subscriber issues typically omit this.

Selling line - A short description of the issue's main marketing point.


Winner


Men's Health, November 2014, The Ultimate Men's Health Guy


"Too often magazine covers simply repeat one another, and we're not just talking about the last ten years of O, here. So when we launched our Ultimate Men's Health Guy Search last spring, we hoped it would produce a November cover that would be unique, inspirational, and stop readers in their tracks. Meet Noah Galloway, the double-amputee Iraq vet who is our first ever UMHG. In this shot by Peter Yang, he simultaneously broadcasts troubling disability and vibrant health, and instantly commands respect and gratitude. Corporal Galloway, we salute you--and your Men's Health cover."

This issue is quite unique indeed. While others focus on beauty and fashion, this magazine focuses on a more inspirational directive.

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